We are no longer a startup trying to find users. We have 183,000 buyers and over 3,300 active suppliers. Together, they have pumped £467.5 Million in invoice GMV through our platform across 14.3 million orders.
We won the scale game. But scale revealed a critical flaw in how we make money.
In just 12 months, OrderAI volume skyrocketed by 3.3x (from 32k to 106k orders/month). Suppliers are routing all their business through it.
Our paying supplier count stayed perfectly flat at ~50. Out of 3,300 suppliers, 98.3% pay us nothing.
We sent sample price alert emails to thousands of buyers. High open rate. Zero conversions. Buyers feel their ordering data is theirs by right. Asking them to pay for it feels like being charged to read a bank statement.
1. Kill the self-serve buyer subscription.
2. Shift 100% of self-serve monetisation focus to the Supplier side.
3. Move large 20+ location buyer chains to bespoke Enterprise Sales.
Basic marketplace orders. Free OrderAI mailbox to establish operational dependency.
Capped at £149/mo. Zero risk to start automating. A no-brainer upgrade.
AI-driven leads to new restaurants. We stop selling tools, we start selling Growth.
We have processed nearly 28,000 refunds manually. Rekki staff act as mediators.
We remove ourselves from the loop. The buyer snaps a photo of a damaged item in-app. The supplier clicks "Accept" on their dashboard. The system auto-generates the credit note. Zero Rekki staff involved.
If we convert just 9% of our dormant suppliers to these new tiers:
| Segment | Target Users | New Monthly Revenue |
|---|---|---|
| Connect (Tier 2) | 300 Suppliers | £44,700 MRR |
| Connect Pro (Tier 3) | 100 Suppliers | £34,900 MRR |
| Enterprise Buyers | 5 Groups (Direct Sales) | £625 MRR |